Cheriëtte, but you can call me Cher!
I am from the ‘Rotterdamse school’: in other words, I’m a very hard worker.
A curious, somewhat dreamy chatterbox who tells it as it is and doesn’t like fuss.
And I’m always ready to help you.
Graduated from Grafisch Lyceum Rotterdam (Graphic Design) and the Willem de Kooning Academy (Advertising). During my studies I started working in Rotterdam, but soon I had exchanged the 010 for the 020 to work as a trainee at Y&R Amsterdam. I’ve always loved digital advertising but that love grew even bigger at Boondoggle, later Havas Boondoggle Amsterdam. After that I have strengthened my concept skills at DEAR Amsterdam and Energize. The last couple of years I’ve worked as a creative copywriter with some art direction-projects on the side.
Although I graduated as an art director, I prefer to describe myself as a multidisciplinary creative who has an eye for image and design and has learned to write a nice piece of copy over the past few years.
Besides advertising, I love (mostly Scandinavian) design, pixels, technology, cactus, film, coffee and music. Especially rock music, the harder the better. Except for DivaDonderdag (Diva Thursday), then it’s time for some –Eurovision Song Contest– guilty pleasures.
I am currently working at Big Amsterdam.