Hoya Vision Care


Throughout the day your eyes get a lot to endure; digital screens, sun and scratches. They are constantly being put to the test. In this international campaign, which was rolled out in more than 60 countries, we made people aware of the daily dangers and we offer Hoya coatings as a solution.

The video was part of the EMEA campaign which also included print, online and in-store materials.

DIRECTOR: Boris Booij