SWEDES ARE CRAZY ABOUT WINTER
Unfortunately for Volvo, the Dutch winters get warmer and warmer. But with its Swedish roots, Volvo’s are made for the cold! To show how much Volvo loves the winter, we launched the Volvo Winter app on Facebook. To kick off this activation Volvo posted a – at first sight normal – Facebook post. Fans were asked to describe their winter in one word. They immediately received a live comment from Volvo.
By surprising them with a ‘real-time’ reaction Volvo let its fans enjoy the winter fun.
This online activation was part of the 360o campaign ‘Swedes are crazy
about the winter’.
DIRECTOR: Edwin Nikkels
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